The Apprentice - Season 7 Episode 7 Freemium Magazine Launch
The teams are called to gleaming offices in Fleet Street, home to London's oldest newspaper district. Lord Sugar informs the candidates they'll be creating and publishing a free magazine. But first he shuffles the teams, appointing the project managers. Free magazines earn money by selling advertising, but advertisers only buy space in titles with a surefire market. As such, the teams must choose a hit subject, produce appropriate editorial content and convince advertisers they will reach a big audience. As Karren keeps notes, one team is led downmarket by their editor with a low-brow lads' magazine. The other team, accompanied by 67-year old Nick, goes for the oldies market, and on the way comes up with some patronising names (causing raised eyebrows from Nick!). But despite some research with sprightly over-sixties, it soon descends into stereotypes. Karren winces as the lads' mag embraces innuendo and photoshoots get racy.
Year: 2025
Genre: Reality
Country: United Kingdom
Studio: BBC One
Director: Mark Burnett
Cast: Lord Alan Sugar, Mark Halliley, Karren Brady, Tim Campbell
Crew: Naomi Banat (Executive Producer), Ed St. Giles (Director), Paul Broadbent (Executive Producer)
First Air Date: Feb 16, 2005
Last Air date: Feb 06, 2025
Season: 19 Season
Episode: 246 Episode
Runtime: 60 minutes
IMDb: 5.80/10 by 29.00 users
Popularity: 209.137
Language: English